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TierBenefitEnumeration

A Schema.org Enumeration Type

This term is in the "new" area - implementation feedback and adoption from applications and websites can help improve our definitions.
Thing > Intangible > Enumeration > TierBenefitEnumeration
An enumeration of possible benefits as part of a loyalty (members) program.

Instances of TierBenefitEnumeration may appear as a value for the following properties
PropertyOn TypesDescription
hasTierBenefit MemberProgramTier A member benefit for a particular tier of a loyalty program.

Enumeration members

Source

https://github.com/schemaorg/schemaorg/issues/3563


Examples

Example 1
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Example notes or example HTML without markup.
A member (loyalty) program provided by an OnlineStore. The program has 3 tiers:
- The Silver tier is free to join and provides loyalty points to the member.
- The Gold tier requires sign-up to a creditcard and has the benefit of
  member-only pricing and more loyalty points than the silver tier
- The Platinum tier has an annual fee of $39.99 and has the benefit of
  member-only pricing and more loyalty points than the gold tier.

Use of the MemberProgram is illustrated by an Offer which has a non-member (regular)
price as well as a special member price for the gold and platinum member tiers.
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
[
  {
    "@context": "https://schema.org",
    "@type": "OnlineStore",
    "name": "Example Online Store",
    "url": "https://www.example.com",
    "sameAs": [
      "https://example.net/profile/example12",
      "https://example.org/@example34"
    ],
    "logo": "https://www.example.com/assets/images/logo.png",
    "contactPoint": {
      "contactType": "Customer Service",
      "email": "support@example.com",
      "telephone": "+47-99-999-9900"
    },
    "vatID": "FR12345678901",
    "iso6523Code": "0199:724500PMK2A2M1SQX229",
    "hasMemberProgram": {
      "@type": "MemberProgram",
      "name": "Membership Plus",
      "description": "For frequent shoppers this is our top-rated loyalty program",
      "url": "https://www.example.com/membership-plus",
      "hasTiers": [
        {
          "@type": "MemberProgramTier",
          "@id": "#plus-tier-silver",
          "name": "silver",
          "url": "https://www.example.com/membership-plus-silver",
          "hasTierBenefit": [
            "https://schema.org/TierBenefitLoyaltyPoints"
          ],
          "membershipPointsEarned": 5
        },
        {
          "@type": "MemberProgramTier",
          "@id": "#plus-tier-gold",
          "name": "gold",
          "url": "https://www.example.com/membership-plus-gold",
          "hasTierRequirement": {
            "@type": "CreditCard",
            "name":" MyStore Gold Plus"
          },
          "hasTierBenefit": [
            "https://schema.org/TierBenefitLoyaltyPrice",
            "https://schema.org/TierBenefitLoyaltyPoints"
          ],
          "membershipPointsEarned": 10
        },
        {
          "@type": "MemberProgramTier",
          "@id": "#plus-tier-platinum",
          "name": "gold",
          "url": "https://www.example.com/membership-plus-platinum",
          "hasTierRequirement": {
            "@type": "UnitPriceSpecification",
            "price": "39.99",
            "priceCurrency": "USD",
            "referenceQuantity": {
              "@type": "QuantitativeValue",
              "value": "1",
              "unitCode": "ANN"
            }
          },
          "hasTierBenefit": [
            "https://schema.org/TierBenefitLoyaltyPrice",
            "https://schema.org/TierBenefitLoyaltyPoints"
          ],
          "membershipPointsEarned": 15
        }
      ]
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "sku": "44E01-X1100000",
    "gtin14": "98766051104399",
    "image": "https://www.example.com/coat_large_lightblue.jpg",
    "name": "Large light blue coat",
    "description": "Large wool light blue coat for the winter season",
    "color": "light blue",
    "size": "large",
    "offers": [
      {
        "@type": "Offer",
        "url": "https://www.example.com/coat?size=large&color=lightblue",
        "itemCondition": "https://schema.org/NewCondition",
        "availability": "https://schema.org/Backorder",
        "shippingDetails": {
          "@id": "https://www.example.com/shipping#shipping_policy"
        },
        "hasMerchantReturnPolicy": {
          "@id": "https://www.example.com/com/returns#return_policy"
        },
        "priceSpecification": [
          {
            "@type": "PriceSpecification",
            "price": 15,
            "priceCurrency": "USD"
          },
          {
            "@type": "PriceSpecification",
            "validForMemberTier": [
              { "@id": "https://www.example.com/com/members#plus_tier_gold" },
              { "@id": "https://www.example.com/com/members#plus_tier_platinum" }
            ],
            "price": 9.95,
            "priceCurrency": "USD"
          }
        ]
      }
    ]
  }
]
</script>
Structured representation of the JSON-LD example.