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MemberProgram

A Schema.org Type

This term is in the "new" area - implementation feedback and adoption from applications and websites can help improve our definitions.
Thing > Intangible > MemberProgram
A MemberProgram defines a loyalty (or membership) program that provides its members with certain benefits, for example better pricing, free shipping or returns, or the ability to earn loyalty points. Member programs may have multiple tiers, for example silver and gold members, each with different benefits.
PropertyExpected TypeDescription
Properties from MemberProgram
hasTiers MemberProgramTier The tiers of a member program.
Inverse property: isTierOf
hostingOrganization Organization The Organization (airline, travelers' club, retailer, etc.) the membership is made with or which offers the MemberProgram.
Properties from Thing
additionalType Text  or
URL		 An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
alternateName Text An alias for the item.
description Text  or
TextObject		 A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
URL		 The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
URL		 An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL		 Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
Event		 A CreativeWork or Event about this Thing.
Inverse property: about
url URL URL of the item.

Instances of MemberProgram may appear as a value for the following properties
PropertyOn TypesDescription
hasMemberProgram Organization MemberProgram offered by an Organization, for example an eCommerce merchant or an airline.
isTierOf MemberProgramTier The member program this tier is a part of.
program ProgramMembership The MemberProgram associated with a ProgramMembership.

Source

https://github.com/schemaorg/schemaorg/issues/3563


Examples

Example 1
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No Markup JSON-LD Structure
Example notes or example HTML without markup.
A member (loyalty) program provided by an OnlineStore. The program has 3 tiers:
- The Silver tier is free to join and provides loyalty points to the member.
- The Gold tier requires sign-up to a creditcard and has the benefit of
  member-only pricing and more loyalty points than the silver tier
- The Platinum tier has an annual fee of $39.99 and has the benefit of
  member-only pricing and more loyalty points than the gold tier.

Use of the MemberProgram is illustrated by an Offer which has a non-member (regular)
price as well as a special member price for the gold and platinum member tiers.
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
[
  {
    "@context": "https://schema.org",
    "@type": "OnlineStore",
    "name": "Example Online Store",
    "url": "https://www.example.com",
    "sameAs": [
      "https://example.net/profile/example12",
      "https://example.org/@example34"
    ],
    "logo": "https://www.example.com/assets/images/logo.png",
    "contactPoint": {
      "contactType": "Customer Service",
      "email": "support@example.com",
      "telephone": "+47-99-999-9900"
    },
    "vatID": "FR12345678901",
    "iso6523Code": "0199:724500PMK2A2M1SQX229",
    "hasMemberProgram": {
      "@type": "MemberProgram",
      "name": "Membership Plus",
      "description": "For frequent shoppers this is our top-rated loyalty program",
      "url": "https://www.example.com/membership-plus",
      "hasTiers": [
        {
          "@type": "MemberProgramTier",
          "@id": "#plus-tier-silver",
          "name": "silver",
          "url": "https://www.example.com/membership-plus-silver",
          "hasTierBenefit": [
            "https://schema.org/TierBenefitLoyaltyPoints"
          ],
          "membershipPointsEarned": 5
        },
        {
          "@type": "MemberProgramTier",
          "@id": "#plus-tier-gold",
          "name": "gold",
          "url": "https://www.example.com/membership-plus-gold",
          "hasTierRequirement": {
            "@type": "CreditCard",
            "name":" MyStore Gold Plus"
          },
          "hasTierBenefit": [
            "https://schema.org/TierBenefitLoyaltyPrice",
            "https://schema.org/TierBenefitLoyaltyPoints"
          ],
          "membershipPointsEarned": 10
        },
        {
          "@type": "MemberProgramTier",
          "@id": "#plus-tier-platinum",
          "name": "gold",
          "url": "https://www.example.com/membership-plus-platinum",
          "hasTierRequirement": {
            "@type": "UnitPriceSpecification",
            "price": "39.99",
            "priceCurrency": "USD",
            "referenceQuantity": {
              "@type": "QuantitativeValue",
              "value": "1",
              "unitCode": "ANN"
            }
          },
          "hasTierBenefit": [
            "https://schema.org/TierBenefitLoyaltyPrice",
            "https://schema.org/TierBenefitLoyaltyPoints"
          ],
          "membershipPointsEarned": 15
        }
      ]
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "sku": "44E01-X1100000",
    "gtin14": "98766051104399",
    "image": "https://www.example.com/coat_large_lightblue.jpg",
    "name": "Large light blue coat",
    "description": "Large wool light blue coat for the winter season",
    "color": "light blue",
    "size": "large",
    "offers": [
      {
        "@type": "Offer",
        "url": "https://www.example.com/coat?size=large&color=lightblue",
        "itemCondition": "https://schema.org/NewCondition",
        "availability": "https://schema.org/Backorder",
        "shippingDetails": {
          "@id": "https://www.example.com/shipping#shipping_policy"
        },
        "hasMerchantReturnPolicy": {
          "@id": "https://www.example.com/com/returns#return_policy"
        },
        "priceSpecification": [
          {
            "@type": "PriceSpecification",
            "price": 15,
            "priceCurrency": "USD"
          },
          {
            "@type": "PriceSpecification",
            "validForMemberTier": [
              { "@id": "https://www.example.com/com/members#plus_tier_gold" },
              { "@id": "https://www.example.com/com/members#plus_tier_platinum" }
            ],
            "price": 9.95,
            "priceCurrency": "USD"
          }
        ]
      }
    ]
  }
]
</script>
Structured representation of the JSON-LD example.